Agency Of Income
  • World News
  • Stocks
  • Business
  • Politics

Agency Of Income

  • World News
  • Stocks
  • Business
  • Politics
Business

Lego hits record revenue in first half of 2025, boosted by brick flowers and cars

by admin August 28, 2025
August 28, 2025
Lego hits record revenue in first half of 2025, boosted by brick flowers and cars

Flowers, succulents and Formula One race cars helped fuel a 12% revenue bump for Lego during the first half of the year.

The company reported a record 34.6 billion Danish kroner, or $5.4 billion, in revenue as part of its biannual earnings report on Wednesday. Operating profit rose 10% year over year to 9 billion Danish kroner, or $1.4 billion, the company said.

“It’s the best first half ever,” Lego CEO Niels Christiansen told CNBC. “It’s a record on revenue, a record on operating profit, it’s a record on net profit. … So, we are very happy.”

The brick maker launched 314 new sets during the first six months of the year, another record high. Lego has steadily added new product to its portfolio, branching out into home decor with wall art sets. It has also added new license partners and released sets tied to animated children’s program “Bluey” and fan-favorite anime “One Piece.”

Up next is a multiyear partnership with Pokemon, due to hit shelves in 2026.

“You can always find something that you really like, the pop culture you’re into or the passion point you have,” Christiansen said. “That works really well.”

In expanding its catalog of product, Lego has also grown its consumer base. Gateways into the brand such as its line of botanicals — plants, flower bouquets and succulents — and its ongoing partnership with Epic Games — which brings Lego to the digital space and elements from the popular video game Fortnite into the physical world — have encouraged newcomers into the brick-building space, Christiansen said.

“Then they figure out what it is and what it does for them, how it kind of allows them to express themselves, but also de-stress and focus on stuff in a different way,” he said. “So botanicals sets turn out to be good at recruiting new consumers into the brand, and then as soon as they build their botanical set, they may move on to building something else.”

Lego opened 24 new stores globally during the first six months of the year. The company has been opening more physical retail locations in areas that, unlike the U.K. and the U.S., did not grow up with the iconic colored bricks. This includes countries such as China and India.

Having brick-and-mortar places where kids and adults can get their hands on Legos and see the available sets has previously helped bolster sales.

This post appeared first on NBC NEWS

previous post
AI detects sound of frog species threatened in Southern California
next post
Bipartisan fury at CDC: Senators demand probe, reject vaccine guidance as illegitimate

Related Posts

Trump demands resignation of Intel CEO over alleged...

August 7, 2025

ESPN, Fox to bundle upcoming streaming services for...

August 12, 2025

Trump says U.S. will impose new tariffs on...

September 29, 2025

AI detects sound of frog species threatened in...

August 28, 2025

Recall warns some Celsius energy drink cans accidentally...

July 31, 2025

Cracker Barrel will go back to old logo...

August 27, 2025

McDonald’s Snack Wrap is officially returning. Here’s when.

June 3, 2025

McDonald’s Snack Wrap is officially making a permanent...

June 4, 2025

Women’s Tennis Association extends media rights deal with...

June 26, 2025

Walmart to pay $10 million to settle lawsuit...

June 23, 2025

    Get free access to all of the retirement secrets and income strategies from our experts!

    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest News

    • Schumer again blocks GOP bid to reopen government as air traffic controllers go unpaid

    • Mike Johnson, Marjorie Taylor Greene clash in heated private GOP call over shutdown strategy

    • Everything you need to know about Election Day 2025: Critical elections, ballot measures and more

    • Trump dangles ‘big as you get’ carrot in bid to tempt Kim and jump-start new North Korea talks

    • Johnson argues Biden pardons ‘invalid’ after bombshell autopen report

    • Newsom and Harris both position themselves as potential 2028 White House contenders

    Categories

    • Business (173)
    • Politics (20)
    • Stocks (112)
    • World News (711)
    • About us
    • Privacy Policy
    • Terms & Conditions

    Disclaimer: AgencyOfIncome.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Copyright © 2025 agencyofincome.com | All Rights Reserved