North Carolina has typically been considered a strong Conservative state and is indeed a stronghold for the Republican party. However, Joe Biden and the Democratic party identified strong potential for a shift in voter sentiment in the recent election. Therefore, they put in significant efforts to challenge the Republican dominance and potentially shift the balance of power in North Carolina.
They approached this political battle with an aggressive campaign strategy involving targeted social and political messaging appealing directly to North Carolina’s evolving demographic. These efforts included direct engagement with populations known for